Over three in five potential customers or clients will refer to a business' online reviews before making a decision as to whether they'll buy, call or visit. Savvy marketers use them to trumpet their triumph or improve the quality of
One of the pillars of customer retention is engagement. When a bond exists, it'll be difficult for customers to detach themselves from the business or brand. At a time when we are spoilt for choice, this dependency is a premium.
Starting a business can be an extremely exciting and stressful time. Naturally, when you launch a business you'll want to ensure your company is in the best condition possible so you can grow and expand with ease. If you are
Increasingly, many companies are choosing not to hire a single dedicated accountant who is based only within their company, and instead choose to outsource their requirements for accounting services. The use of online accounting software to enable such a decision
Being swamped with paperwork and accounting can limit the progression of any business growth. It is common for small and medium-sized businesses to have limited resources available, or do not have the capacity to hire an accountant or CFO. Keeping finances
Ask yourself: Why did you start your own business? No doubt there were many reasons, but if you’re like most entrepreneurs we work with, the common denominator is passion. You’ve identified an opportunity and you have the skills, drive and
Financial forecasting is vitally important in business. Financial forecasting gives you a prediction of the future conditions that your business will face and will give you the chance to prepare for these conditions. In turn, this allows you to manage
Entrepreneurs thrive on a mentality of DIY. If you do everything yourself then you don't have to pay for anything unless you absolutely have to. With this mentality it can be very difficult to justify getting financial help in the
Business strategy is vitally important for businesses of all sizes and entrepreneurs too. Business strategy sets the direction of your company and helps you to create goals to aim towards. Herein we explore the five major benefits of setting a
Katie Bryan has been shortlisted for the prestigious Women in Finance Awards, partnered by National Australia Bank. A local female accountant based in the City of Stonnington is in the running to take out one of Australia’s top industry awards. Katie Bryan