A common feature in the marketing playbook of businesses is customer-centricity. After all, a business is just a name without customers. Thanks to marketing technology, to be customer-centric isn't impossible and can be cost-effective too, but this requires a considerable
If you're in the professional services sector, you'll appreciate the importance of person-centric client experience. Whether you're an accountant, lawyer, consultant or coach, the reality is clients engage you followed by your services. To a large extent, the professional services