Big Ideas, Bigger Ambitions
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Our Story Where Vision Comes First, Numbers Follow

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At Propeller, we’re not your typical accountants. We skip the jargon, ditch the dry reports, and dive straight into what really matters to you. Here, it’s all about real conversations and big-picture thinking. We start with your vision, not just the numbers—planning for your boldest dreams, not just your tax dates. We’re here to help you build a future that feels every bit as exciting as you imagined.

Led by our CEO, Katie Bryan, a trailblazing female accountant who understands the challenges of running a business, our team of dedicated accountants is here to support all business owners with a special passion for empowering women entrepreneurs. Together, let’s turn your ideas into reality!

Propelling Your Business Forward with Strategy and Support
At Propeller We Speak Human
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The Founding Story

Empowering Entrepreneurs and Women to Achieve Their Business Goals

Katie Bryan was tired of the old-school, one-size-fits-all approach to accounting. She saw its potential to be so much more than just numbers—it could be the backbone of real growth, a source of strength for business owners driven to break new ground. Determined to do things differently, Katie dove headfirst into transforming the industry with fresh ideas, smart strategies, and an unwavering commitment to entrepreneurs like you. That’s how Propeller Advisory took off—starting small, building momentum, and thriving through genuine connections and word of mouth.

Today, Propeller’s mission is about more than just the bottom line. It’s about collaboration, curiosity, and an unrelenting drive to help business owners achieve their goals. We challenge, support, and celebrate alongside you—because that’s how we deliver results that truly make a difference.

This year, we’ve launched something game-changing: the Financial Launchpad. Designed for entrepreneurs ready to level up, it’s your ultimate toolkit for financial empowerment. Packed with cutting-edge tech, guidance, and a supportive community of peers, the Launchpad gives you the confidence to make bold moves—backed by insights, tools, and a team dedicated to your success.

Together, we’ll help you take your business further than you ever thought possible.

Our Mission

Empowering Women Entrepreneurs and Business Owners with Financial Confidence

We’re here to empower business owners with financial solutions that are as practical as they are empowering. Led by a female-founded team, we understand the value of proactive strategies and honest, no-nonsense advice that keeps you moving forward. Our mission is simple: to provide a clear, personalised approach to accounting that fuels growth and success—without the jargon. Whether you’re scaling up or finding your footing, you’ll always know where you stand with us. And we’ll be right beside you, helping you achieve your financial goals with clarity and confidence.

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Our Vision

Redefining Accounting for Entrepreneurs

We’re on a mission to change the way accounting feels for business owners, with a special focus on supporting women in business. Our vision? To be the trusted partner entrepreneurs turn to for bold, fresh accounting solutions that work for their lives and their businesses. Collaboration, integrity, and genuine support are at the core of what we do. We understand that running a business is no small feat, and we’re here to help you not only survive but thrive. Together, we’re creating a space where business owners can take control, make empowered financial decisions, and confidently build the future they envision.

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Our Values

The Core Values Behind Our Accounting Approach

Our core values drive our commitment to client success and fuel our enthusiasm for the work we do:

  • All About You: We’re here to understand what truly matters to you. That means more than crunching numbers – it’s about making sure you feel heard, supported, and on track to reach your financial dreams.
  • Real and Reliable: We’re all about honesty and transparency. We’ll always tell it like it is, keeping integrity at the forefront. Trust is everything to us, and we’re committed to earning it every step of the way.
  • Challenges? Bring Them On: Complex problems? We see them as opportunities. Our team dives in with a positive, solutions-focused mindset, turning roadblocks into growth moments.
  • Invested in Your Success: We’re genuinely here for your wins. Your goals are our goals, and we’re right beside you with proactive advice and dedicated support.
  • Clear and Consistent Communication: Staying in sync matters. We’ll keep you in the loop, ensuring you always know what’s happening. Open, regular communication is how we build stronger, collaborative partnerships.
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At Propeller We Speak Human
Australia's Leading Growth Accountants for Profitability & Planning