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Checklist for launching a business

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Starting a business can be an extremely exciting and stressful time. Naturally, when you launch a business you’ll want to ensure your company is in the best condition possible so you can grow and expand with ease. If you are considering starting a new business, the below checklist will help you to organise your business and execute a successful launch.

1. USPs (unique selling points)

What makes your business different? Why will your business be a success? Ensure you have a clear understanding and definition of the USPs of your business. Make sure you memorise them so you can reference them naturally in meetings, investor pitches and your marketing materials. If you are unable to clearly define your USPs, you may need to rethink your product/services.

2. Technology implementation

Before you officially launch your business, think about what technology and systems your business will be using. It is better to decide and learn how to use technology prior to the launch to ensure you can use it effectively once your business is up and running. Don’t just purchase the first system you come across, take the time to research technology you believe will truly help your business.

3. Structure set-up

It is essential you clearly establish the structure of your business before your business officially goes live. Ensure your business processes naturally flow between one another and there are no gaps in your business plan. It is also essential, if you are hiring any employees, that they have a clear understanding of their specific job role and their daily duties. You should also establish a clear hierarchy so there is no confusion about who must report to who.

Contact Propeller Advisory

At Propeller Advisory, we understand launching a new business can be very overwhelming, luckily we’re here to help you at every step of the way. From offering structure advice to Xero training and capital raising process support, we can help you get your new business up and running as efficiently and effectively as possible. For more information about any of our services, do not hesitate to get in touch with us today.

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Katie Bryan was tired of the old-school, one-size-fits-all approach to accounting. She saw its potential to be so much more than just numbers—it could be the backbone of real growth, a source of strength for business owners driven to break new ground. Determined to do things differently, Katie dove headfirst into transforming the industry with fresh ideas, smart strategies, and an unwavering commitment to entrepreneurs like you. That’s how Propeller Advisory took off—starting small, building momentum, and thriving through genuine connections and word of mouth.

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