A common feature in the marketing playbook of businesses is customer-centricity. After all, a business is just a name without customers. Thanks to marketing technology, to be customer-centric isn’t impossible and can be cost-effective too, but this requires a considerable amount of effort.
With every business making a commitment to customer-centricity, how can it be made a competitive advantage? What does a business need to do to ensure its customer-centricity positively impacts their bottom line? Or, more importantly, where do we draw the line between customer-centricity and the business’ long-term priorities?
In this post, we discuss ideas you can consider to be a successful customer-centric business. You may have to adapt these accordingly to suit the particular traits of your industry and business. We suggest giving one or two a try before fully embracing the rest.
1. Know your customers well
Every customer is different. Do not make the mistake of universalising them. With this mantra in mind, you’ll be sensitive to their individual needs. Nobody, B2B or B2C, likes to be treated as another digit in your customer database. Take the effort to detail the profile of every customer as meticulously as possible.
2. Let customers experience the value you promise early
You’ve won them over because of a promised value you can deliver so do not wait too long to deliver it. The earlier they can experience it, the earlier will you be able to fortify your position in their minds. It’ll leave them wondering what more can they expect as they grow their relationship with you.
3. Grow with customers
At the end of the day, every customer is seeking a transformation – from their present to a future desired state. They turn to you because of the belief you are the transformation agent that ticks the boxes they have. A loyal customer strongly believes you will make the transformational journey with them, so it is important for your customer-centric strategy to feature the plans to make this journey. Make it measurable and memorable.
Connect here to learn more about how to build a successful customer-centric strategy.
